My gift is in the way I see the world and
how I translate that perspective into compelling brand stories.
Once upon a time, I was a poet.
I was seized by beauty and rushed to wrap it in words.
Over time, I learned that words are portals into other worlds,
each with its own colour, sound, and spirit.
Many of these worlds are lost amid the million images of daily life,
and we become oblivious to their stunning existence.
My job, or rather my privilege, is to remind others that we are surrounded
by breathtaking creations that deserve to be cherished.
I do this through campaigns shaped by insight and aesthetic.
Sometimes, they become art show concepts, collection ideas, short films, and songs.
There is no limit to how an idea can be expressed.
And we as humans, must become explorers of this possibility.
Because it is one thing to be recognised,
and another to be remembered.
P.S. To paraphrase Edgar Allan Poe, when I was "young and dipped in folly", I self-published a poetry collection that you can find here. Presently, I am seeking a traditional publisher for my second collection, which comes from a depth my younger self could not have recognised.
